The Magic of One Good Idea

I came across this story on the internet, and it is a wonderful example of how one single good idea can have an immense impact for a business.  If you are still thinking ‘inside the box’, this story will inspire you to climb out! 

One of the successful businessmen I sought out at church for advice in starting my own business – is a 90 year-old gentleman named Floyd. Some 20 years ago, he and his nephew, Tom started a small manufacturing company here in town that makes kitchen blenders.

To test their blender’s durability – Tom would often ram a broom handle into the glass container – to see if it would “blend”. This little quirk of his would become significant later.

For 15 years or so, they had moderate success locally selling their blenders. Then, 5 years ago – along came an internet phenomenon, called “YouTube”. The marketing department suggested Tom & Floyd make their own commercials for YouTube.

Someone decided the image of Tom “blending” a broom handle might be catchy – so in a small room at the factory, they filmed Tom and his broom. They had him blend other objects – like a Chuck Norris action figure, a gun, a live video camera, an iPod . . . Their commercials went “viral”. Do a YouTube search for “Will It Blend?” and be prepared to laugh out loud.

Their YouTube commercials get tens of millions of views EACH. Last year, their little company, Blendtec did more than $50 million dollars in business. Tom & Floyd are recognized all over the world and have appeared on TV shows from Good Morning America to The Tonight Show.

It all starts with one good idea.   What’s yours?

Is Your Social Media Interrupting Your Social Life?

Imagine organizing your social networking accounts in one simple email.

About 6 months ago I received a link to a free service called NutshellMail.  So I gave it a try.  Nutshell packages all your social media updates from your Personal FaceBook page, your fan page, your twitter account, your linkedin account and even your Youtube account into one email.  You even tell NutshellMail when it’s convenient for the email to be sent to you.  You can filter each one of the accounts,so you only recieve the updates that you want.

Laurie and I have been using it ever since and found this to be a big time saver.  If you have any questions, email me at tina@freeenterprisewarriors.com.

The SWAT (Smart Women With Available Time) Team

I found this Wall Street Journal article extremely interesting and would like to pass it on to other “stay at home” entrepreneurs and business owners who are looking for dedicated, experienced employees for their positions:

The Wall Street Journal:
Lots of employers would like to be able to hire cheap, temporary teams of seasoned pros with experience managing $2 billion investment portfolios, running ad campaigns or earning Ph.D.s in neuroscience.
But few know the secret to finding temps of that caliber: Look on playgrounds and at PTA meetings.

The decision among some highly educated women to stay home with children is sparking a countertrend: The rise of the mommy “SWAT team.” The acronym, for “smart women with available time,” is one mother’s label for all-mom teams assembled quickly through networking and staffing firms to handle crash projects. Employers get lots of voltage, cheap, while the women get a skills update and a taste of the professional challenges they miss.

Skilled workers taking temp projects isn’t new, of course. What’s different about these teams is that they’re available on short notice because the women are usually at home; they tend to work cheap because their main motive is to keep their skills fresh; and they’re often extraordinarily well-qualified, having left the work force voluntarily when their careers were on the ascent.

This article sums up the win-win of hiring SWAT members who can multi-task and add value to a business.  I know, I am one of them.

Contact me if  you have any comments – tina@freeenterprisewarriors.com