No matter what your industry is, you need to apply what you know about social interactions to it. Whatever you are selling and offering, realize that people buy from the people they know, like and trust. Thus, it is necessary to establish yourself as a thought leader in your industry. Learn from others in your field of business, develop your communication skills, produce content and speak publicly about your areas of expertise. This will encourage others to listen when you are speaking, learning that they can trust you and help establish yourself as a thought leader.