Thoughts by Joel Rubinson, Chief Research Officer of The ARF
The first ARF meeting on social media was held yesterday…and it was a masterclass.
Chris Andrew leader of Digitas Social said, “We must stop using the ‘C’ word” (C for “Campaign”). In a broadcast marketing world, we think of brand communications as being chunked up into campaigns. In a social media world, you are creating a permanent commitment to be present and part of the conversation. It isn’t a campaign, it is on-going and self-p…
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Posted on October 4, 2009 at 11:22am —
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