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It’s a game! it’s the hunt, the thrill & the rush when we at Deborah Ward & Associates have a win-win outcome! I am on purpose with my business & have been since going to the Shift Tour in Lakeland, Florida in late 2007. Tony Di Cello was the keynote speaker & he changed my life forever on that very day! All I heard was get a coach & the rest is history! I took a complete leap of faith and sought out a highly successful business coach (Thanks John Dietz) we came up with a business plan, now there is a concept! A business plan, a road map to get to where I wanted to go! We used all sorts of new & unusual terminology like 4-1-1, prospecting, time blocking, database etc, etc, etc. I got to work on a shoestring budget but with a burning fire in my belly!! I more than doubled my income in 2008. I have worked hard, put in long days, talked to hundreds & hundreds of people. I am growing a team with 2 fulltime veteran Buyers Agents, an amazing administrator & me, one hardworking driven business woman who got to grips with where I was at in my business & got real! I still work hard & now have the added piece of managing people, which I absolutely love. We have all enjoyed an amazing journey thus far. I have surrounded myself with very successful likeminded business people. I seek advice from those who have succeeded before me, (Thanks Gary & Nikki Ubaldini) & now I find myself wanting to share with others what this last year has done for me! My business model is 90% prospecting based & 10% marketing enhanced so anyone with a great passion for what they do can achieve what I have achieved over the last year on a tiny budget. Our goal this Year is 15 million & we are on target! We will continue to grow & stretch each & everyday. I have shared my vision with my fantastic team & the best part is that they are all coming with me to the top!
I hope to see you there too!!!
What got me started as an entrepreneur? Well it certainly wasn't my upbringing. I was the eldest of 7 children, Dad was a union shop steward and a service technician for Sears. Mom stayed home, not because she could really afford to, but because we would have burned the house down if she hadn't! My first foray into the field of sales was for the Kirby vacuume cleaner company. I knocked on hundreds of doors did a dozen or so demonstrations and sold zero vacuume cleaners! Who wanted a $580 dollar vacuume cleaner in 1978 when 12% of the workforce was idle? In 1980 I met my beautiful wife, dropped out of college and followed in my father's footsteps and became a service technician. Remember IBM selectrics? I think I could still adjust "tilt & rotate" if I had to. We raised our two boys, bought a house in 1985 at 11.5% and we were doing OK but the office machine business was turning and it didn't look like the stable job I thought I was supposed to have as a responsible parent and bread winner. I started night school to get an electronics degree and took extra jobs to pay for it. In the summer I ran a lawn service and in the winter I delivered pizzas. In 1989 after graduating night school, I took a job in the medical equipment business but I was still a technician. The territory I took over had been operating at 38% of objective for a number of years, so my first task was to go out and find customers. By the end of the first year I was well over 80% of objective and never again fell below 98%. I found over the 9 years (I know I'm a slow learner) that I LOVED getting the business, but wasn't excited about fixing the stuff after I got it under contract. Then one day in February 1998 I found myself sitting on the sofa in my living room, my bags were packed (I was on the road 4 nights a week with that job), my truck was idling in the driveway and I was watching a "Little House on The Prairie" re-run I'd seen a dozen times! I couldn't make myself go to work. I knew I needed to do something else. I told my wife I wanted a job where she would have to call me at 7:00 p.m. and ask me if I was coming home, that's how much I wanted to love my job. I got lucky, my brother was in the mortgage business, it was a refi boom year and the company he worked for needed warm bodies just to answer the phone. I had a little money in the bank, the kids were in their Junior and Senior years at school so I took the chance. It took me a few months to learn the difference between a mortgage and a tire guage, but I got good at it. I loved that I was able to solve problems for people, help them become homeowners or reduce their monthly expenses. I started going to seminars on finace and business, I learned about business planning and I eventually learned that being "straight commission" wasn't so risky (did I mention I'm a slow learner?) and if I did it right it was actually a safer propostion than being on a salary. If my employers ran the company to the ground, the need for my services would still exist. I could go anywhere I wanted, work for whomever I wanted or even myself if it came to that. It was completely freeing. In 2002 I became aware of Keller Williams, my wife began her real estate practice there. At the time there was only one small office in St. Louis, but we understood enough about business models to realize the innovation KW represented. I also read the Milionaire Real Estate Agent (co-authored by this group's founder). I discovered that I was creating a great deal of wealth for a certain large mortgage company and very little wealth for Phil & Susan Hutsler! In 2003 I left mortgage and became the Team Leader for that office. While that office ultimately left the KW system, Susan & I stayed with KW. What inspired me so much about KW was that I was exposed to writers like Covey, Hill & Maxwell. I hadn't known these people existed. They changed my life! I now run The Hutsler Family Team here in St. Louis. My lovely bride of 28 years has decided that real estate really isn't for her so she has gone back to corporate america and is a great fit there. So why am I an entrepreneur? Every day I have the chance, should I chose, to go find someone to help. Someone who needs my background and expertise to make their life better in some way. It isn't just about real estate, I maintain a network of financial planners, insurance agents, inspectors, engineers, attorneys and consultants of all kinds. When I'm talking to my sphere, I'm not just listening for opportunities for myself, but trying to find a need that I or one of my connections can fulfill. Sure, what I did before had value. When I fixed a typewriter or surgury table, the operator's day got a little better. But now I'm in a position to help someone become a homeowner or avoid foreclosure or begin building wealth through real estate investment. I can now help change lives, I love even the rough days at work, and since I am adding more value by making a greater difference, I can actually make more money. In fact I think that the value added thing is what we mean when we say EARN money!
Phil - this is a compelling story, congratulations for all you have accomplished. Susie Tate Morris
Phil Hutsler said:What got me started as an entrepreneur? Well it certainly wasn't my upbringing. I was the eldest of 7 children, Dad was a union shop steward and a service technician for Sears. Mom stayed home, not because she could really afford to, but because we would have burned the house down if she hadn't! My first foray into the field of sales was for the Kirby vacuume cleaner company. I knocked on hundreds of doors did a dozen or so demonstrations and sold zero vacuume cleaners! Who wanted a $580 dollar vacuume cleaner in 1978 when 12% of the workforce was idle? In 1980 I met my beautiful wife, dropped out of college and followed in my father's footsteps and became a service technician. Remember IBM selectrics? I think I could still adjust "tilt & rotate" if I had to. We raised our two boys, bought a house in 1985 at 11.5% and we were doing OK but the office machine business was turning and it didn't look like the stable job I thought I was supposed to have as a responsible parent and bread winner. I started night school to get an electronics degree and took extra jobs to pay for it. In the summer I ran a lawn service and in the winter I delivered pizzas. In 1989 after graduating night school, I took a job in the medical equipment business but I was still a technician. The territory I took over had been operating at 38% of objective for a number of years, so my first task was to go out and find customers. By the end of the first year I was well over 80% of objective and never again fell below 98%. I found over the 9 years (I know I'm a slow learner) that I LOVED getting the business, but wasn't excited about fixing the stuff after I got it under contract. Then one day in February 1998 I found myself sitting on the sofa in my living room, my bags were packed (I was on the road 4 nights a week with that job), my truck was idling in the driveway and I was watching a "Little House on The Prairie" re-run I'd seen a dozen times! I couldn't make myself go to work. I knew I needed to do something else. I told my wife I wanted a job where she would have to call me at 7:00 p.m. and ask me if I was coming home, that's how much I wanted to love my job. I got lucky, my brother was in the mortgage business, it was a refi boom year and the company he worked for needed warm bodies just to answer the phone. I had a little money in the bank, the kids were in their Junior and Senior years at school so I took the chance. It took me a few months to learn the difference between a mortgage and a tire guage, but I got good at it. I loved that I was able to solve problems for people, help them become homeowners or reduce their monthly expenses. I started going to seminars on finace and business, I learned about business planning and I eventually learned that being "straight commission" wasn't so risky (did I mention I'm a slow learner?) and if I did it right it was actually a safer propostion than being on a salary. If my employers ran the company to the ground, the need for my services would still exist. I could go anywhere I wanted, work for whomever I wanted or even myself if it came to that. It was completely freeing. In 2002 I became aware of Keller Williams, my wife began her real estate practice there. At the time there was only one small office in St. Louis, but we understood enough about business models to realize the innovation KW represented. I also read the Milionaire Real Estate Agent (co-authored by this group's founder). I discovered that I was creating a great deal of wealth for a certain large mortgage company and very little wealth for Phil & Susan Hutsler! In 2003 I left mortgage and became the Team Leader for that office. While that office ultimately left the KW system, Susan & I stayed with KW. What inspired me so much about KW was that I was exposed to writers like Covey, Hill & Maxwell. I hadn't known these people existed. They changed my life! I now run The Hutsler Family Team here in St. Louis. My lovely bride of 28 years has decided that real estate really isn't for her so she has gone back to corporate america and is a great fit there. So why am I an entrepreneur? Every day I have the chance, should I chose, to go find someone to help. Someone who needs my background and expertise to make their life better in some way. It isn't just about real estate, I maintain a network of financial planners, insurance agents, inspectors, engineers, attorneys and consultants of all kinds. When I'm talking to my sphere, I'm not just listening for opportunities for myself, but trying to find a need that I or one of my connections can fulfill. Sure, what I did before had value. When I fixed a typewriter or surgury table, the operator's day got a little better. But now I'm in a position to help someone become a homeowner or avoid foreclosure or begin building wealth through real estate investment. I can now help change lives, I love even the rough days at work, and since I am adding more value by making a greater difference, I can actually make more money. In fact I think that the value added thing is what we mean when we say EARN money!
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