Is the effort of trying to come up with Content driving you crazy? Re-purpose it!

As an entrepreneur are you spending valuable time trying to create content for your newsletters, blog, social media, etc.?   Every expert on ‘web marketing’ extols the virtues of creating original content to be infused into social media, blogs and websites to generate top of mind awareness and drive business to your website. Is this causing you anxiety or are you just avoiding it?


 Repurposing is used to convert your message in the various formats of communication. In this case, use your unique idea and infuse it in all of your messaging: newsletter, website/blog, social media, ads and events. Not only will your message be seen by more people, it will become a natural identifier to your company when repetitively read in all of your marketing.

 Spend the time to answer the following 2 questions: 

  1. What makes you different or unique in your industry? If you were the “Specialist” or Guru in your industry, what could you teach?
  2. What stories can you tell that will highlight that uniqueness?

If the message is authentic then the ideas will flow rather than racking your brain to come up with interesting content. At least once a month – perhaps weekly – think of one story, funny anecdote, interesting link or timely statistic that you can send out to your sphere. If you are in a particularly creative mode, keep a list of ideas saved as you brainstorm. Now, write your current idea in 1-2 paragraphs. Then Repurpose it!

 Spread it throughout your marketing touch points. Be authentic and you will bring your community closer, fuel the referral business and create new content. A win-win situation!  

As Virtual COO’s for the past 3 years we have seen this system work; it’s been proven. If you are unsure of how to start, give us a call for a free assessment of your current systems. We are the Virtual COO’s for entrepreneurs who know when it’s time to bring in the team.

WarriorTalk: Language and Terms between Generations

Laurie Hathorn and Matt Haze were having a discussion a few weeks ago about language and terms that generations use.  Many times we mean the same thing… but have the views of these words changed?  Words such as goals, security and financial independence?  And how does this change how we interact with each other?  Hear the discussion Matt and Laurie had.

Click play to hear the podcast or to download the mp3, right click the “Download” link and choose “Save as…”

Speaking to the Point

Have you ever wondered why some people seem to make their point so clear and memorable? Here’s a tip I learned that has changed the way I communicate.

When you want to make a point, think in 3’s. Start with “The 3 most important things I’ve learned about…” or “The author makes 3 points in this article….” or “Our project was successful because we did these 3 things…”

When you do this, an amazing thing happens in your brain. Even if you weren’t thinking about the three most important things, your brain knows exactly what they are and organizes them for you.

And for those of you who might wonder what to do if after naming 3 there is a 4th, simply say “And if I had to include a 4th it would be ……”

This method will help you think clearer, hold people’s interest, and make a memorable imprint. It will also help you organize your thoughts so that you are more focused and confident.

WarriorTalk: On Trend… Matt Haze & social media

Along with being a veteran new and traditional media broadcaster, Matt Haze has become a huge social media advocate.  He’s in charge of OUR social media products actually!  So what does someone or a business REALLY need to know to succeed in this new social media world?  Laurie and Matt discuss what works and what you need to know.

Click play to hear the podcast or to download the mp3, right click the “Download” link and choose “Save as…”

Fear of Public Speaking

It is a difficult time for many organizations. Certainly, Toastmasters International is not one of them! Now more than ever people, who learn to speak well and listen to others, share stories and express their vision, have the greatest opportunity to shape our world.

I joined Toastmasters in 2001 immediately after the death of my husband John.  Deeply moved to deliver his eulogy, I realized in that one transformation moment, that I needed to find my voice. My life-long fear of public speaking had silenced me countless times when my contribution would have meant so much to others.

So as one door slammed shut, another cracked open. My Toastmasters club gave me a safe place to overcome my fear of public speaking. In an environment of support and encouragement, I gained the confidence to share my stories and talk about what was important to me.  Taking that step showed me that the voice that I was looking for was always in me. It was just being silenced by a fear that no longer served me.

Toastmasters International is a worldwide organization with over 250,000 members. You can find a club near you by going to .  Drop in and sample a meeting. Take on the challenge and become a better speaker, leader, and community member. No matter what you think about yourself as a speaker, you have a point of view that only you can share. Speak up and change the world!