Being able to describe your “ideal” client can really make the difference between having a business that fulfills your goals and visions, and one where you struggle with the mundane, the disruptive, and the resulting dissatisfaction you feel.

Yes, that is how important it is! And here are the three reasons why.

1. Your ideal client is one who believes they benefit from your service. They want what you have to offer. They come back to you over and over and then, they refer you to others.

2. Your ideal client makes you feel energized. Because you are clear on the value you bring, working with your ideal client validates your work and makes you want to do more of it.

3. Your ideal client is a better person because of you! When you connect with and serve your ideal client you enrich their lives, which in turn impacts the lives of everyone they touch.

Not working with ideal clients (and not saying “no” to less suited clients) costs you time, money and aggravation.